We help companies say what they mean.
Wordplay Creative is a content and communications consultancy built on the belief that clear thinking leads to clear writing, and clear writing drives results.
By the numbers:
120+ clients
Served since 2020, from early stage startups to enterprise companies.
45+ website projects
Across B2B SaaS, professional services, healthcare, and impact.
Hundreds of blogs
Driving organic traffic and increasing conversions for B2B SaaS and thought leaders.
20+ years
Combined customer-facing experience in business, customer success, retail management, and sales.
How we work:
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Every engagement starts with deeply understanding your business, your audience, the competitive landscape of your industry, and what you're actually trying to achieve.
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High-quality deliverables matter, but so does what happens next. We measure success by whether your content performs, not just whether it ships.
But also: easier sales conversations, less time explaining what you do, and confidence in how you present your business.
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We keep our client roster intentionally small so we can invest real attention in every partnership. Most of our work comes from repeat clients and referrals.
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Every piece of content goes through multiple rounds of refinement. We're not done until the work meets your standards, and ours.
Our guiding values
We’ve built our business on the following core principles:
Relationships first
We build long-term relationships with like-minded clients for whom we can achieve meaningful results. Your goals become our goals.
Obsess over quality
Great content starts with thoroughly understanding your business and not stopping until it meets your standards, and ours.
Be responsive
We meet you where you’re at, adapting our systems and processes to meet your needs, timeline, and preferences (not the other way around).
Lead with curiosity
We live by the quote, “Be curious, not judgemental” (Walt Whitman). We ask good questions, lead with empathy, and always keep an open mind.
We’re seasoned strategists, writers, and entrepreneurs who produce well-crafted content that wins you more business.
Victoria Cowan
Founder & Director
Victoria leads client relationships and oversees all strategic and editorial work at Wordplay Creative.
She has a knack for quickly understanding complex businesses and translating their value into clear messaging that clicks. Since founding the business in 2020, she's worked with 120+ clients across technology, professional services, e-commerce, and more.
Her background includes a Master's in English from the University of British Columbia and customer-facing roles at Shopify, Lush Cosmetics, Canucks Sports and Entertainment, and more.
She was also Saskatchewan's first recipient of the 3M National Student Fellowship, a recognition of her work in peer mentorship and community-engaged learning.
Victoria lives in Winnipeg with her partner Anthony and their soft-coated wheaten terrier, Huxley. She's a voracious reader, a casual birder, and will absolutely tell you about her identical twin if given the chance.
Anthony Cenerini
Director & Operations
Anthony oversees operations, business development, and client success at Wordplay Creative.
His perspective comes from 15+ years of building and running businesses, including a professional recording studio (The Foxhole) where he works with artists on everything from music production to market positioning.
He also spent four years in MI retail, earning national recognition for sales performance every year he was there.
These experiences sharpened his understanding of what it takes to stand out in crowded markets and what motivates people to make purchasing decisions.
Anthony performs as rock artist BIG FUZZ. He’s also a devoted dog dad and die-hard Winnipeg Jets fan.
Sapphyre Smith
Content Writer
Sapphyre is a Content Writer at Wordplay Creative.
Always an avid reader, her interest in writing and editing came to life during her English degree at Queen’s University, where she was the recipient of the Medal in English.
Her roles as Quilt’s Senior Prose Editor and author/editor at Her Campus encouraged her to develop her own writing and collaborate with others on theirs. She enjoys working on literary fiction and brand storytelling, as well as identifying the perfect way to strengthen an argument.
She also loves customer-facing roles from her background as a barista and a summer camp kitchen lead. She makes a killer latte and knows how to whip up a mountain of grilled cheese in record time.
Sapphyre calls Ontario home. You can often find her by the window with tea and her brother’s cat, Concrete, whenever she deigns to visit.
Nina Corfu
Content Writer
Nina is a Content Writer at Wordplay Creative.
She learned the craft while working as a journalist with the Canadian Broadcasting Corporation (CBC) for almost 20 years.
Nina spent the first decade of her career as a radio producer and reporter in Nova Scotia before transitioning to digital platforms. In 2018, she pitched and launched a national news service for Canadian children called CBC Kids News.
Her strengths include simplifying complex topics, fact-checking, and good ol’ fashioned storytelling.
Nina has two degrees: a Bachelor of Journalism from The University of King’s College in Halifax, N.S., and a Bachelor of Arts from Mount Allison University in Sackville, N.B.
She currently lives in Fredericton, N.B., with her husband and their two daughters. Nina loves cross-country skiing in full sunshine and getting a fresh batch of books from the library.
Kaya Carmen
Content Writer
Kaya is a Content Writer at Wordplay Creative.
Her background includes studies in Film & Media Production and Law at Algonquin College, where she graduated in the 98th percentile. She is currently pursuing a BA in Creative Writing at Concordia University, where she also writes for a student literary magazine and hosts a weekly radio show.
Her interdisciplinary curiosity has taken her from cafés to film sets to high-profile financial firms. However, her core love remains the same: a near-obsessive commitment to written communication. She is equally at home in complex documentation, financial communications, and brand copy.
Kaya lives in Montréal and is part Russian, which fuels her utter devotion to Dostoevsky and Nabokov. She's currently writing her debut novel, a southern gothic literary thriller, and can often be found curled up with her baby-pink 60’s typewriter and her kitten, Pepper.
Huxley
Chief Morale Officer
Huxley is in charge of team support, motivation, and comfort at Wordplay Creative. He's also head of security, alerting the founders to casual passers-by (especially other dogs).
A soft-coated wheaten terrier with working-class Irish roots, Huxley brings the loyalty and dedication of a farm dog, with a healthy (?) dose of anxiety and vigilance, too.
A true people person, he often demands belly rubs mid-meeting, always collects the cheese tax, and believes strongly in the power of a well-timed nap.
After 10 years of loyal service, he remains convinced he runs the place. He's not wrong.