Case Study: The Peak
Client: The Peak
Industry: Digital media / Newsletter publishing
Engagement: 2021-2022
Services: Sponsored content writing, process optimization
The Work
We wrote hundreds of sponsored placements for brands across fintech, insurance, investing, HR, and more—including Float, PolicyMe, Capital One, Deel, FrontFundr, Zensurance, Ownr, Growclass, Wealthsimple, Neo Financial, and TMX Group.
The work required range. One day we'd be making corporate expense management sound exciting, the next we'd be finding a fresh angle on life insurance for young families. Whether the topic was crypto or small business incorporation, every placement had to be benefit-led, punchy, and true to The Peak's voice.
Beyond writing, we helped streamline their internal ad production processes, building systems that made it easier for their in-house team to scale.
The Challenge
The Peak is a Toronto-based media company delivering fast, smart daily news on business, tech, and markets to Canadian professionals. Think of them as Canada's answer to Morning Brew—a free daily newsletter read by people who care about finance, startups, and the economy.
Their revenue model depended on sponsored placements woven into their daily emails. The challenge: write ads that converted without disrupting the reading experience. Each placement had strict word limits and needed to feel native to the newsletter's sharp, witty tone.
They needed a writing partner who could turn around copy quickly, handle a wide range of sponsors, and make even the driest topics compelling.
The Results
Hundreds of high-converting sponsored placements delivered on tight timelines
Supported growth from 70,000 to 100,000+ daily subscribers in under a year
Streamlined ad operations, building capacity for scale
Contributed to operational maturity ahead of The Peak's successful acquisition by ZoomerMedia
What They Said
"Wordplay Creative was an integral part of our advertising operations. With the trust and confidence of quality subcontractors supporting us, we were able to scale our operations and increase our daily newsletter subscribers from 70,000 to over 100,000 in under a year. Wordplay in particular provided nimble, responsive copywriting support; they were easy to work with, reliably met deadlines, and identified opportunities to streamline our internal processes."
Alex Blumenstein, Co-Founder, The Peak
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